
Coffee Alliance Program
A Coffee Roastery & Partnership Program Designed to Support Indonesian Coffee Businesses

Coffee quality changing between shifts
Equipment problems handled reactively
Owners forced to coordinate multiple vendors
Over time, these small issues slow growth, create stress, and limit consistency — even when the café is busy.
A roastery-led partnership system built around coffee, equipment, and barista standards:

Core Partnership
Quality and consistency guarantee
Foundational barista training
Cashflow support (provided by Elefin)

Signature Partnership
Branding & monthly marketing support
Ongoing barista training
Priority operational support
Cashflow support (provided by Elefin)

Enterprise Partnership
Free equipment & maintenance
Ongoing barista training
Priority response & operational support
Branding and promo support
A roastery-led partnership with clear scope, clear responsibility, and clear support levels.

The Opportunity
Coffee consumption has tripled since 2020.
Indonesia’s coffe market is growing at 5% per year.

The Customer Experience
Customers return to brands they trust.
Consistency creates loyalty.

The Risk of Losing
Growth requires tight operations and cashflow. Without systems and support, many fail.
"Tamu Ritz-Carlton suka banget""
"Di The Ritz-Carlton Bali, udah 4 tahun kami pakai Javabika. Tamu-tamu pecinta kopi suka banget rasa cokelat karamel dan konsistensi roastingnya. Saya rekomendasiin banget deh buat coffee shop lain."
- Septian, Ritz-Carlton Bali

"Brand top di Indonesia"
"Di InterContinental Bali Sanur, dari awal kita pakai kopi Javabica. Brand kopi top di Indonesia, varian mantap, dan yang paling keren, servicenya 24 jam plus pelatihan barista. Tamu-tamu suka banget, kita juga.”
- Juliata, Intercontinental Bali

✓ Coffee businesses that want consistency at scale
You understand that customers return to brands they trust — and that consistency in coffee, service, and standards is non-negotiable as you grow
✓ Operators who need systems, not just suppliers
You want structured support across coffee supply, equipment, and barista standards — not ad-hoc fixes or transactional bean sales
✓ Founders serious about long-term growth
You’re building a real brand and know that without operational control, training, and cashflow support, growth becomes a risk instead of an opportunity



You’re only shopping for the cheapest beans
If price matters more than consistency, standards, and long-term brand value, we’re not the right partner
You just want a supplier, not a system
If you’re looking for beans without barista standards, training, or operational structure, our alliance model will feel like overkill
You’re not willing to standardise your operation
Consistency requires agreed recipes, workflows, and training — if every outlet or barista must “do their own thing,” this won’t work
You’re not serious about long-term growth
The Coffee Alliance Program is built for businesses planning to scale, not short-term experiments or temporary setups
You expect instant results without involvement
Strong brands are built through collaboration — we partner closely with operators rather than doing everything in isolation
It’s a long-term partnership that combines coffee supply, barista standards, training, and operational support to help cafés deliver consistent quality as they grow.
Most roasteries sell beans; we provide systems, standards, and ongoing support that protect quality even when staff change.
Yes — partnership tiers are designed to scale as your volume, outlets, and operational needs increase.
Equipment support is available at higher partnership levels, including maintenance and servicing, depending on your tier.
No — the program is designed to support single outlets today and scale with you as your business grows.
Our Coffee Outlet Assessment provides:
A clear review of your coffee volume, bean selection, and consistency requirements
An evaluation of barista skills, recipes, and training gaps affecting drink quality
Guidance on the right alliance tier based on your current operation and growth plans
Transparent cost and margin visibility to support healthy cashflow as you scale
Early identification of operational risks that commonly limit café performance and growth